“Oh, that’s just normal for the breed,” is a phrase that’s thrown out about dyspneic bulldogs, nostril-less Pekingese, and Chihuahuas with eyes bigger than their sockets, but should it be considered normal, even if the trait is common? Nicole and Jez discuss how the perception of “normal” harms the ongoing development of phenotypic health in purebreds, and how to approach the problems in pure breeds.