Live from the iconic Biltmore, this episode with Sarah Dandashy and Steve Turk delves into significant developments in the hospitality industry. Marriott International announces the opening of a new Ritz-Carlton Reserve in Trojena, NEOM, enhancing its luxury lifestyle offerings and expanding into Saudi Arabia's adventurous terrains. We explore the importance of genuine guest loyalty over traditional rewards systems, as industry experts advocate for creating memorable on-property experiences rather than relying on points-based incentives. The episode also highlights Michelin Keys, revealing top-rated global hotels. — Good Morning Hospitality is part of the Hospitality.FM podcast network and a Hospitality.FM Original. If you like this podcast, then you'll also love Behind The Stays with Zach Busekrus, which comes out every Tuesday & Friday, wherever you get your podcasts! This show is structured to cover industry news in travel and hospitality and is recorded live every Monday morning at 7 a.m. PST/10 a.m. EST. So make sure you tune in during our live show on our social media channels or YouTube and join the conversation live! Thank you to all of the Hospitality.FM Partners who help make this show possible. If you have any press you want covered during the show, fill out this form! Learn more about your ad choices. Visit megaphone.fm/adchoices