In today's episode, Sarah Dandashy & Steve Turk dive into the ongoing staffing shortages affecting over three-quarters of U.S. hotels despite significant efforts to improve wages and benefits. We also explore the latest developments in hotel loyalty programs focusing on direct bookings and enhanced guest experiences. Our discussion includes Hilton's strategic acquisitions aimed at expanding its lifestyle hotel portfolio and how these moves align with its long-term goals. Additionally, we cover the new plane-spotting area in North Carolina that offers a family-friendly atmosphere without the need for an airline ticket. Lastly, we touch on Instagram's updated Note feature, which is set to enhance travel planning through social interactions. — Good Morning Hospitality is part of the Hospitality.FM podcast network and a Hospitality.FM Original. If you like this podcast, then you'll also love Behind The Stays with Zach Busekrus, which comes out every Tuesday & Friday, wherever you get your podcasts! This show is structured to cover industry news in travel and hospitality and is recorded live every Monday morning at 7 a.m. PST/10 a.m. EST. So make sure you tune in during our live show on our social media channels or YouTube and join the conversation live! Thank you to all of the Hospitality.FM Partners that help make this show possible, and if you have any press you want covered during the show, fill out this form! Learn more about your ad choices. Visit megaphone.fm/adchoices