In this episode of the #NiunetPodcast we speak with Adriana Sowei. She is the owner and founder of Dougnut Queen, a baking SME that makes doughnuts, buns, cakes, cupcakes, and muffins. We’ll be talking about her business, how she got started, how she manages her SME while having a full-time job, how covid and the election period has affected the business, and the various challenges and lessons she’s learned along the way. Here are time codes for easy navigation 00:00 - Intro 00:05 - Show Introductions 01:06 - Who is Adriana? 01:42 - Balancing working a day job and the business 02:22 - When she got into baking 03:13 - When she realized it could be a business 03:45 - That first week and figuring out the pricing for that customer 05:01 - Challenges for the business over the years 06:36 - Running the business during the peak of the pandemic 07:31 - How the elections have affected her business 09:23 - How Social media positively affected her business 10:16 - Adriana shares her experience of owning a shop for the business at one point 12:11 - What Adriana wished she knew back in year one of the business 12:42 - What is a profit margin? 13:39 - Is she the only baker? 14:41 - Her experience in finding a business and say job balance that works for her 15:02 - Plans for the future of the business 15:53 - Advice for anyone wanting to get into the baking business 17:31 - Closing 17:58 - END Don’t forget; you can message us if you have any questions or get in touch through email at [email protected]! Have anyone interesting for us to talk to? Let us know too! Hope you enjoy the episode everyone! #niunetpng #educationeverywhere #smallbusinesses #SME #baking