Tackling air pollution in a city like London is a big and important job. Mum's for Lungs founder Jemima Hartshorn explains how setting up and running a community-based, grassroots campaigning organisation on a part-time basis is both inspiring and challenging. Crowdsourcing campaign ideas and operating a parent-friendly model are some of the ways in which Mum's for Lungs stands out. Jemima also reflects on issues like the ULEZ (London Ultra Low Emmissions Zone) and how the issue has become politically weaponised in recents months. Hosted on Acast. See acast.com/privacy for more information.