Dr. Jordan Frith discusses Barcode, his new book in the Object Lessons series. Though we take barcodes for granted now, Frith argues that "it's really hard to become mundane." He explains how barcodes shaped the global economy, how controversies nearly derailed them, and how the barcode has taken on so much symbolic weight. Visit https://tenminutetechcomm.com/ for a transcript of the episode. Email [email protected] for more information on the show!