Why Grassroots Stars Shine: Examining Social Media Audiences' Motives And Involvement
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Shaojing Sun, Fudan University; Mihye Seo, University at Albany, State University of New York; Ying Wang, Youngstown State University
Shaojing Sun, Ph.D., is an associate professor of Department of Communication at Fudan University. His research areas and interest cover new media, media effects and health communication in China. His research has been published in various international journals including communication research, journal of broadcasting & electronic media, journal of experimental education, communication methods & measures, among others.
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