Episode 121 of 14 minutes of SaaS  – Trustpilot CEO Founder Peter Mühlmann – 2 of 3 –  chats with AppSelekt CEO Stephen Cummins in Lisbon: "It’s ok to get negative reviews. Actually negative reviews can be more valuable for you than positive reviews ... We did an AB split test where we're showing consumers a page with one negative review. And the other page has zero reviews. And then we do a split test that says “so which one are people more likely to buy from? And people are far, far more likely to buy from the one with one negative review ... The notion that, 'oh, you have to be perfect!' is actually not believed by your customers"