Episode 76 of 14 Minutes is the first of a 5-part mini-series. Stephen Cummins chats with Sean Percival, CMO at Whereby, formerly of 500 Startups and Myspace. Myspace was 120 million active users at a time when the internet was nowhere near as big as it is today. It was a top 5 internet site at its peak and it invented the social graph. Sean worked across a host of roles in IT and software, but it’s wasn’t until he found marketing and content that he found something he was great at. And you don’t have to take his word on that, the likes of Dave McClure sing his praises in this regard. Listen to 14 Minutes of SaaS on Spotify / Apple podcasts / Google podcasts / TuneIn / Stitcher ---- Tip: Sean gives a great description of how to approach people you’d like to work for. He describes how he got Jason Calacanis to hire him. ---- Stephen Cummins Transcript                                Sean Percival My space was 120M users … monthly active users … at a time not that many people were online. This is 2006 to 2009. Basically it's kind of the heyday. So for today, I mean depending on what a month or was, it would be a top three or top four on the entire internet. The only ones that were bigger were like the Googles and the yahoos and so forth. It was a cultural phenomenon. It was on the news every night. It was everyone's top. We were the first to kind of build the social graph - which everything is built on now. You know, Facebook, Linked, everything has a social graph. And we really started around that too. So, I mean it was everywhere. It was unavoidable. And even when it was … before it was even declining …. people were getting a little bit sick of it because it was just everywhere. Everything was about Myspace. So you need to think about … yeah … Facebook's in a lot of discussions today … it wasn't even close. Yeah, I was doing a lot around trying to better understand the data and the users. This is a big reason that Facebook really won. They were big data smart. And we were data dumb. We just didn't know really what was going on there  Stephen Cummins I'm Stephen Cummins and this is episode 76 of 14 minutes of SaaS, the first of the 5 part mini-series chatting with Sean Percival, CMO at Whereby, formerly of 500 Startups and Myspace. Myspace was 120M active users at a time when the internet was nowhere near as big as it is today. It was a top 5 internet site at its peak and it invented the social graph. Sean worked across a host of roles in IT and software, but it’s wasn’t until he found marketing and content that he found something he was really great at. When I interviewed Sean a few months ago, the name Whereby was appear.in. We don't actually reference the old name too much anyway, but Whereby has more than 10M users and hosts more than 50M meetings annually. Welcome to 14 minutes of SaaS, the show where you can listen to the stories and opinions of founders of the world's most remarkable SaaS ScaleUps. Today, we're in 37 Dawson street. Probably the coolest club in Dublin. So if you hear a little bit of music in the background that explains it. We’re upstairs in the back room there. It’s the day after the Dublin Tech Summit (DTS) and I have Sean Percival CMO at Whereby with us. And I'm delighted to have you here Sean.                                                 Sean Percival Thanks for having me.           Stephen Cummins So start off by telling us a little bit about your background who you are and… and what's happened in your life up to the point where you entered into the working world.                                                 Sean Percival Okay. So even going way back .. yeah. Yeah, I’ll try not to do the wh