In episode 103 of 14 Minutes of SaaS, the third in our 6 part series with WeTransfer Chief Innovation Officer Georg Petschnigg, he explains why he was compelled to build both a software and a hardware product from scratch and at the same time in order to deliver on why of Fifty Three … that is … to get behind great ideas.  In doing this Fifty Three managed to deliver a phoenix-like resurrection of the stylus. And we learn how he saw WeTransfer’s acquisition of Fifty Three as an entrance, not an exit. And not just entry into to a huge channel – which WeTransfer is of course. More than that. A truly brand based acquisition - a meeting of minds and values across the Atlantic from New York to Amsterdam. And synergistic products of course. All to empower this new entity to be a major catalyst for the birth and growth of great ideas at a global level.