App Annie CEO Ted Krantz in conversation with Stephen Cummins - part 2 of 3. "We're taking our domain as the industry standard for market data on mobile, and marrying that with 1st party data. You have the full footprint of mobile performance. We're moving from metrics that we do traditionally like downloads, revenue, monthly active users, daily active users; to strategic C-Suite metrics that we can now calculate with these 2 datasets … CAC, lifetime value, return on ad spend. We're mission critical for everyone!" Ted Krantz "This is episode 116 of 14 Minutes of SaaS, the second of 3 episodes where I chat with Ted Krantz, CEO of App Annie. This episode’s discussion is all about Ted’s transition into businesses built around mobile data and marketing – and his personal migration from enterprise SaaS businesses to DaaS; Data-as-a-Service" Stephen Cummins