In this episode of Two Gals, One Planner, Alicia and Dani discuss strategies for increasing your average order value (AOV) as an ecommerce business owner. They cover the importance of AOV for profitability, as well as actionable tactics like upsells, cross-sells, bundles, subscriptions, shipping thresholds, and priority shipping. They share app recommendations for Shopify stores to easily implement these strategies. Even if you're not an e-commerce business, stay tuned for the next episode where they'll cover increasing AOV for service-based businesses.