This week we dive deep into the world of market research with Colette Quinn of Real Insights, looking at the role it plays in driving growth within a business. Colette has over 20 years experience at home & abroad as a market researcher working with global brands, such as Coca Cola, Unilever and Gillette. She has managed big research projects as Market Research Manager with Vodafone Ireland, Head of Consumer Insight at Musgrave Retail Partners Ireland Ltd and with companies of all sizes since setting up her own agency Real Insights in 2004. Gain an insight on how to research your market well, form a plan, take action and ultimately grow your business! See acast.com/privacy for privacy and opt-out information.