Public Relations is all about your message, your audience & the channels. Who are the people you need to speak to & where would you like to see it appear? That's the daily task of this week's guest Ann-Marie O'Sullivan who has been working in PR for over 30 years. She founded AM O'Sullivan PR after taking over the reins of her father's former PR company. Ann-Marie & her team specialise in strategic communications with a particular focus on crisis and issue management which saw her lead the communications campaign for major events that made both national & international headlines. If you're starting a business, or already have a business, there's a great deal of learning from Ann-Marie in how to protect your brand See acast.com/privacy for privacy and opt-out information.