It's all about branding & promotion this week with Michelle Johnson of ASA Marketing, a family inherited business for almost 40 years. Growing up, Michelle was surrounded by marketing & branding when her father worked in marketing for Ford for 20 years before setting up ASA Marketing with his wife Judith in 1984 helping clients promote their business through brand engagement with Ford being one of their clients. Today Michelle & her sister Caroline are at the helms continuing the business ethos, exploring new avenues with innovative ideas to get brands recognised & connected to their employers & consumers. 24 Stories is all about how businesses build their brands, so tune in on how ASA Marketing built their brand but also help other brands do the same. See acast.com/privacy for privacy and opt-out information.