This week is a deep dive into the world of marketing & it’s safe to say Stephen is in his element as he’s joined by Seamus Leahy of Invite Resorts, who has an extensive career in marketing & the hospitality industry. Seamus's colourful career saw him working for an array big companies throughout. We get an insight to the operations & marketing strategies he’s executed for companies like Dairygold, golf retailer Cutter & Buck Europe as well as Scottish & Newcastle where he was responsible for chains such as Trabolgan, Pontins & Centre Parcs all the while lecturing at UCC. On a more local level Seamus was one of the masterminds behind Christmas at Fota Island Resort, leading a successful marketing campaign & providing the highly anticipated event in Cork. Here he spent 14 years as Director of Marketing at a role that seen him do a rebrand & host an Irish Open amongst other exciting events. Today he is a cofounder of Invite Resorts with hotels in Killaloe & another in Sligo where he hopes to reignite his love of events. Suffice to say these two could’ve spoken about marketing for hours. There’s huge learning for anyone looking to improve their knowledge on the ins & outs of marketing.  Hosted on Acast. See acast.com/privacy for more information.