In this episode, Ricardo explores the SCARF model, a powerful framework developed by neuroscientist David Rock to understand and manage social behaviors in projects. He examines the five key domains of SCARF: Status, Certainty, Autonomy, Relatedness, and Fairness—and discusses how each of these elements can significantly impact team dynamics and project outcomes. By recognizing and addressing these social drivers, project managers can create a more positive and productive environment and ultimately achieve greater project success. Listen to the podcast to learn more. *Image generated using PMOtto.ai for ChatGPT.