In this episode we are joined by football’s first ever Art & Culture Consultant Gianni Lee, who holds the role at our local New York City FC in MLS. We talk about his journey as a visual artist, the current state and future of footy and fashion, and what it will take for the US to fully embrace the sport. 20%OFF WITH CODE 5ASIDE ON GOLIMPICO.COM LIKE. SHARE. COMMENT. SUBSCRIBE Follow Us: @5asidemedia @wavyfooty on all platforms Follow Gianni and cop from his brand @giannilee on all platforms Gianni background and experience (collabing with MLS, Levi’s and more) - 0:00 Gianni getting into the sport due to accessibility, and how it brought him to his roots - 7:25 Bridging the African American communities gap with footy - 11:40 What stars can help this gap, and how good does the USMNT need to be? - 14:55 Leao better not go to the Prem! Bad vibes - 17:45 Who can be the “Bad Boy” of modern footy and shake things up? - 20:41 Why do smaller, less successful footballing nations still embrace the sport more than the US? - 25:11 Athletics in Senegal - 29:30 Gianni explaining being the Art & Culture Consultant of NYCFC - 32:15 Advice on bringing ideas to life - 37:40 Advice for being a creative in sports industry - 42:25 Future of Footy Fashion, and state of large brand collabs - 46:00 Barca cuts ties with Nike to make their own kits - 50:20 Gianni’s work on custom kits - 55:20 What are y’all favorite types of kits, collar wise? - 1:00:00 Gianni quote on creativity and creation as form of Black cultural expression - 1:05:15 Gianni’s book and a story on toxins in Watts, CA - 1:07:30 Gianni talks about making music and music in footy - 1:10:30 Fits of the Week - 1:18:10