Sales is EVERYTHING in Business - How to Win at the Game of Sales - Part 4 In this fourth part of the Millionaire University podcast series, host Brian Guerin and guest Sean O'Shaughnessy from New Sales Expert delve into advanced sales concepts and implementation strategies. They discuss handling sales objections and challenges, how to create and maintain sales momentum, and the steps to scale sales strategies effectively. Sean emphasizes the importance of differentiating between objections and clarifications, the skill of replaying customer queries for better understanding, and the strategies for overcoming common sales traps. This episode provides insights into the significance of early discovery in the sales process, the essential role of trust in sales, and practical tips for scaling sales teams and strategies for business growth.   What we discuss with Sean: + Unlocking the Secrets of Advanced Sales Techniques + Mastering the Art of Sales: Clarifications vs. Objections + Navigating Sales Traps and Enhancing Customer Understanding + Strategic Questioning: A Key to Winning Sales Conversations + Laying the Groundwork: The Importance of Early Discovery in Sales + Creating and Sustaining Sales Momentum: Strategies for Success + Unlocking Sales Growth: Strategies for Scaling Your Business + The Trust Factor: Empowering Your Sales Team + The CEO's Role in Sales and Scaling + Building a Sales Organization: The Overlay Model + The Importance of Specialization in Sales Growth + Concluding Thoughts on Sales Fundamentals   If you missed parts 1, 2, or 3 of this amazing series on selling, make sure to go back and listen to the previous episodes!   Thanks Sean! To connect with Sean on Linkedin, click here. To check out Sean's website, click here.   Sign up for our FREE Business Course - Understand the 7 Phases of A business, so you know where you are now and where you need to go next! Go to https://www.millionaireuniversity.com/training.   If you enjoyed this episode with Sean, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you!   And if you want us to answer your business questions on an upcoming episode, drop us a line at [email protected].