Brothers Alexander and Sebastian Adams explain why they founded their brand, Varsity Headwear, to create the perfect baseball cap, simply because they couldn’t find one. They reveal putting everything on the line to launch a boutique for their brand in Saint Tropez, France and how their caps have sold seven at a time from their destination shop.  Looking back, Alex and Seb observe how their design journey really began when they grew up as the children of architects in Oslo, Norway and why it was vital for them both to break away from the family fold to study in London. Alex admits that a stint working in New York high finance made him realize that there was no better place than Oslo to launch their brand. And the siblings share the advantages and challenges of operating a business with a family member.