Calum McGuigan of Shape and Foster talks to Dr. Justin Trosclair, DC on A Doctor's Perspective Podcast 4k to 4M in one business, Calum McGuigan now focuses on video and community based lifestyle development focused on 6 aspects of health. He does this with a site and app called Shape and Foster. Scottish man, Calum McGuigan, moved to Canada to play Rugby, loved it so much he stayed, then started Fervent Events with $4000, hit Canada’s top 500 fastest growing companies, fast forward a decade it sold for 4 million, and now started Shape and Foster. We spend some time talking about his event company. Really it is an In-store sampling, demonstrations for consumer electronics (phones) and food, pop-up shops and even food sampling in Costcos’. They would do all the logistics for set up, finding locations, staffing the events and more. After 9 years he started getting burned out and really questioning his WHY? Why am I in this, do I want to keep creating events and promos for things that can make us sick like burger and fry restaurants? How do you sell an event company in the middle of covid 2020 when everything is shutdown? Did it hurt the selling price to the point of backing out? What can we learn from unicorn business acquisitions for companies that really haven’t even turned a profit, think Uber or companies bought out by Facebook. Disclaimer: Yes, this episode’s interview is a paid sponsorship. Shape & Foster A 12 month journey to revamp your life from all angels. They have 6 experts delivering information and exercises (homework) in less than 20 minute videos each month. You have to finish the first month before consuming the next months information. Actionable Insight It’s a Lifestyle Development website and app covering mental health, fitness, nutrition, financial planning and life coaching plus live yoga classes. You should be able to watch these lessons and make changes, even small ones, into your life and over the course of a year see a better you. Why is so much of Lifestyle Development so Retroactive? As in, we start a gym when we are out of shape, we learn about mortgages and interest rates during the process of buying our first home. It’s kind of backwards so what happens if we can plan ahead and finally be proactive about our physical and mental health. When promoting a paid membership app, how far out do you set goals and what do the goals look like? There are no up-sells once you join the Shape and Foster app and the experts are not luring you off the program to sell you their stuff neither. Calum does recommend and encourage signing up and paying for Shape and Foster via the website and to help out he is offering a 14 day Free Trial exclusive for web sign-ups (also the app store is more expensive than the web purchase). We go over the details of how new months and material are unlocked. www.shapeandfoster.com 4 Part Marketing be a podcast guest, digital social media, PR agency, and Lift Off (running ads on other apps that relate to your target audience) Podcasts: Pat Flynn’s Podcast, Membership Guys and How I Built This