Summary Chris Lund, also known as Left/Right, is an electronic music producer, DJ, and founder of Conduit. He discusses his journey in the music industry, including his work with labels, events, and teaching. Chris emphasizes the importance of art, fun, and leaving a positive impact through his brand. He also highlights the significance of branding and how it helps create a recognizable identity and build trust with the audience. Chris and Jesse share their experiences with rebranding and redefining artistic vision over time. They each discuss working with other labels and the freedom of running their own labels. Chris talks enthusiastically about the resurgence of Garage and Breaks and the experimental and experiential directions his music and label are taking. Chris and Jesse delve into their interests in scoring for television, film, ads, trailers, and video games.  Chris closes by discussing future projects including interactive installation art using touch designer. He expresses his love for dancing and the culture surrounding it, and his excitement for the shifts happening in the music world. Takeaways Left/Right is an electronic music producer, DJ, and founder of Conduit. He emphasizes the importance of art, fun, and leaving a positive impact through his brand. Branding is crucial in creating a recognizable identity and building trust with the audience. Chris and Jesse share experiences with logo changes and refining artistic vision over time. Working with bigger labels can expose your music to larger audiences, but it can also make you feel like a cog in the wheel. Running your own label gives you the freedom to do what you want, when you want, and explore more underground and artsy directions. The reemergence of genres of Garage and Breaks are exciting and Jesse and Chris are thrilled to see more artists creating music in these styles. Chris is interested in scoring for film and exploring interactive installation art using touch designer. Dancing is a powerful expression of being alive and being human, and Jesse appreciates the culture and community that comes with it. Jesse and Chris are excited about the shifts happening in the music world and are ready to embrace new opportunities and challenges. Chapters 00:00 Introduction and Background 06:31 Releasing the Debut Album and Lessons Learned 13:05 Shifting Focus and Building a Team 31:16 Building Trust Through Branding 38:51 The Freedom of Running Your Own Label 47:48 Exploring Scoring and Installation Art 01:13:41 Embracing Shifts in the Music World --- Send in a voice message: https://podcasters.spotify.com/pod/show/apathunfolding/message