Part of succeeding at work is building a strong brand and the kind of ‘social capital’ that has people thinking about you when projects and opportunities come up. That is hard enough if you are at the office every day, but a lot more difficult if you work remotely and are in a sense invisible. To talk about how to get around that and build social capital even if you work remotely, Linda Nazareth is joined on this episode by Aliza Licht, founder of Leave Your Mark and  the author of the book On Brand: Shape Your Narrative, Share Your Vision, Shift Their Perception. Guest: ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was formerly known as the anonymous social media phenomenon DKNY PR GIRL, an award-winning personality and pioneer fashion influencer with over 1.5M fans worldwide. Her reveal generated over 230M media impressions. Licht’s first book, Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. has been described as “a mentorship in 285 pages.” It has ranked on Book Authority’s “100 Best Career Development Books of All Time” every year, has been translated into multiple languages, and is required reading for many communications majors in U.S. universities. Her weekly podcast, LEAVE YOUR MARK, delivers essential advice and inspiration. Named one of “America’s Next Top Mentors” by The New York Times, Licht is a sought-after consultant for brand clients as well as a members-only career coach, mentoring people on how to shape and amplify their personal brands to drive success. Licht has been featured in global media, including the Wall Street Journal, as one of TIME’s “Six Women Who Rule the Fashion World” and New York Daily News’s “Top 50 Most Powerful Women in New York.” Licht also sits on several industry boards, including the American Influencer Council. Links: https://alizalicht.com