Is practicing law all dusting off established precedents and applying old case law? No way. Guest Jessica Gonzalez shares how she broke free, followed her passions, and found herself a pioneer in the wildly evolving arena of cannabis law. Gonzalez started in the usual practice of law for a firm after graduating. Contracts, paperwork, and a less-than-satisfying experience. Then, she started looking at the emerging field of cannabis law. Trademark protections, navigating vague state regulations, labeling, packaging, and CBD guidelines all need a lawyer’s touch. And few lawyers were serving the industry, one of the fastest-growing sectors worldwide. Hear how Gonzalez followed her dreams, cultivated her personal brand, and forged ahead into an exciting and unknown world. She shares tips for getting established as a thought leader and building a recognizable brand as she created a consultancy business and educational programs and began teaching cannabis issues at the graduate level. Looking for a career in an emerging area of the law and “building the airplane as you fly?” Be part of legal history and set the precedents instead of following them. This is a fast-paced, creative part of the legal world that’s just getting started. Christina Gregg served as the associate producer on this episode of Young Lawyer Rising. Resources:  Massachusetts Cannabis Control Commission American Bar Association American Bar Association Young Lawyers Division New Jersey Business Action Center “New Jersey Cannabis Advocate Named As Consultant To Build No-Cost Cannabis Technical Assistance Program,” New Jersey state news release The ABA Law Student Podcast: A Career in Cannabis Law with Jerome Crawford  ABA Career Center Career Choice Webinar on Cannabis Law