Damon Burton is the founder of SEO National, a company that helps businesses improve their search engine rankings. He has been in the SEO industry for over 17 years and has worked with clients such as NBA Utah Jazz and Shark Tank. Damon is passionate about helping businesses grow and has written a book called "Outrank" to share his knowledge and expertise. Summary: Damon Burton is an SEO expert and the founder of SEO National. In this episode, he discusses the importance of having a business mindset and how it evolves over time. He shares his experience of starting his business during the credit crunch and how he navigated through difficult economic times. Damon also explains the advantages and disadvantages of SEO and paid ads, and why both strategies can be beneficial for businesses. He emphasizes the importance of building relationships with clients and employees, and how this can lead to long-term success. Damon also talks about the significance of documenting processes and the role it plays in scaling a business. He shares his insights on measuring success and the impact of legacy in his business. Key Takeaways: The business mindset evolves from a focus on financial incentive to freedom of time and impact.The credit crunch can be an opportunity for growth and success in business.SEO and paid ads both have advantages and disadvantages, and both strategies can be effective depending on the circumstances.Building relationships with clients and employees is crucial for long-term success.Documenting processes is essential for scaling a business and maintaining quality control.Legacy is about making a positive impact and passing on knowledge and values to future generations.Support the showDo you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.absolutebusinessmindset.com Do you want to be a podcaster? Sign up on www.abmpodcastcourse.co.uk Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... Facebook - https://www.facebook.com/markjhayward​