In this episode, David Ross discusses his AMR article titled "How a Firm’s Value Capture Affects Value Creation in Its Ecosystem." This is part of the Academy of Management Review's Origins Series, where we ask, "Where does theory come from?" in order to demystify the theory-building process. In this interview series, authors of forthcoming AMR articles discuss how they got the ideas for their papers, and share their process for developing new theory in the field of management.  Link to the article: https://journals.aom.org/doi/10.5465/amr.2019.0494