In this episode of the Academy of Management Review's Origins Series, Alessandro Piazza, Patrick Bergemann and Wesley Helms discuss the development of their AMR article titled "Getting Away with It (Or Not): The Social Control of Organizational Deviance." In this interview series, we ask, "Where does theory come from?" to demystify the theory-building process. Authors of forthcoming AMR articles discuss how they got the ideas for their papers and share their process for developing new theory in the field of management. Article web link for this episode: https://journals.aom.org/doi/abs/10.5465/amr.2021.0066