Our guest this week is Hugo Spowers, Company Architect of Riversimple, whose purpose is 'To pursue, systematically, the elimination of the environmental impact of personal transport.'  Modernity demands that we have personal transport and the thought of giving it up is one of the many sticking points when people try to imagine a way through to a regenerative future: nobody wants to be limited to their immediate vicinity for work, leisure or social connection.  At the same time, we're becoming increasingly aware of the limitations of electric vehicles - Simon Michaux has explained in detail the logistical limitations to rare earth batteries, and the environmental catastrophe created by their mining Which is what makes the Riversimple's hydrogen fuel cell car so transformative. They've gone right back to the basics of what makes a car in the first place and then how could it be made better - not just lighter and more efficient and fuelled by something that doesn't create greenhouse gases - but how could it be made so that the aims of the manufacturer and the customer are aligned - and both are aiming for a habitable planet.  On its own, this would be inspiring - but Riversimple doesn't stop there. The company is structured with the innovative - and I genuinely believe transformative - 'Future Guardian Governance model' - Hugo describes this in near the end of the podcast so I won't go into it here, but it seems to me that if every company in the world shifted to this model tomorrow, by the day after, we'd be on our way to healing many aspects of the meta-crisis.  So with this in mind, sit back and prepared for a fundamental shift in how we see our role in the world and how we could move towards the future we need, with Hugo Spowers of Riversimple. Riversimple https://www.riversimple.com/RIversimple Subscription model https://www.riversimple.com/subscription/Riversimple Future Guardian governance model https://www.riversimple.com/governance/Invest in Riversimple here https://www.riversimple.com/investment/Paul Hawken 'The Ecology of Commerce' https://uk.bookshop.org/p/books/the-ecology-of-commerce-revised-edition-a-declaration-of-sustainability-paul-hawken/883510?ean=9780061252792