It was a great conversation about the challenges facing early-stage founders, filled with a tonne of practical nuggets, with Robert Davidson, founder of TaxTorch - A product for real-time and proactive tax-planning. Robert opened up on his decision to part ways with version 1.0 of the product after getting carried away with functionality, and not properly testing critical assumptions.  As an accountant turned founder, Robert knew the pain points himself and knew others who confirmed them, but it wasn't until performing structured, moderated market research that he heard brutally honest feedback - what he really needed to hear.