A legend within the accounting tech scene, Guy provided us a look behind the curtain at Ignition and explained what it took to become an 'overnight success'. Guy highlights the sacrifices, mistakes, challenges and risks he made to make Ignition one of the most successful accounting tech products of all time. And it all began with the harsh realisation that not everybody thought the same way as him. "Like everyone who has thought about starting their own software product, I thought it was going to be easy."