What happens when rewards don't work? What do you do when your dog is not food motivated and willing to work with you every day? You are supposed to be teaching and training them and they want nothing to do with you.  In today's episode, I break down the 3 reasons your dog isn't responding to reward-based training and what you need to do about it today!!  Download the Training Planner Template with the link below https://www.matadork9.com/planner Join Matador University for free - https://www.matadork9.com/14daytrial Train with my - https://www.matadork9.com/coaching Want me to answer your dog training questions? Leave a review with your question, and I will ask in the next episode!   00:00:19:02 - 00:00:43:27Michael J. AccettaI've got a great show for you today. Oh, boy, oh, boy. If you guys stick around until the end of this, you are going to have so much in your tool belt now. We're going over so much today. The question that started this was what happens when rewards don't work? What happens when my dog is smart enough to know when I have a treat or when I don't have a treat? 00:00:45:04 - 00:01:12:11Michael J. AccettaRight. My dog is a master of deception. They're not food motivated. How am I supposed to reward them if I can't give them food, they don't care. They're wicked smart and are way too smart for their own good. They know when something's available and when it isn't right. We say the dog collar savvy or training savvy. Essentially, it's a layman's term for, well, my dog understands that there's a criterion involved in training. 00:01:12:11 - 00:01:26:16Michael J. AccettaAnd if the criteria aren't there, then I don't need to perform. I don't need to listen I don't need to respond when you tell me to come to you. I don't need to sit when you ask me to sit. I can do whatever I want because you don't have anything on me. You don't have a way to keep me accountable. 00:01:26:20 - 00:01:49:25Michael J. AccettaAnd you don't have a way to reward me. This happens constantly. It's a lot of what my job entails when my dog listens inside, but they don't listen outside. My dog listens when no one's around. But the second there's a person involved, my dog loses their mind. If you are dealing with this, you need to stay tuned for the entire episode because I'm going over so much today on why this happens and how we can fix it. 00:01:51:04 - 00:02:14:09Michael J. AccettaOkay, now there are only three reasons as to why rewards don't work There are only three. So I want you to find out while you're listening to this, whether you're driving or whether you're doing something else. Maybe you're sitting down and taking notes. I want you to just think, which one do I fall into? There are only three. The first one is you do not have the preferred reward. 00:02:15:08 - 00:02:35:28Michael J. AccettaThis is one of the easiest ways to solve your problems. Now, the next two or a little more complicated. But if you can just rule this one out, at least you know that you didn't waste a lot of time. The number of dogs that I've worked with and the owners that I've helped change their lives was as simple as, let's just find out what your dog likes. 00:02:37:17 - 00:02:56:16Michael J. AccettaLike, if you've never done that, you're wasting time in training. If you've never spent the time to figure out what your dog actually likes, then you are adding time to training as opposed to succeeding in training that you're just it's making it harder for you to get the same results as if you were to just have the treats that your dog preferred. 00:02:56:29 - 00:03:15:20Michael J. AccettaLet me give you an example. My dogs usually use kibble for their reward every morning and night. When we have breakfast and dinner, I train my dogs with kibble. However, I know that if we need to do something quickly, I need to teach a behavior very fast, and I want my dog to be motivated to learn and engaged. 00:03:16:02 - 00:03:42:23Michael J. Acce