The NFL — it’s almost synonymous with America today. And its history is a fascinating lens to explore the nation’s development over the last 100 years, from WWII to TV and suburbs to the Internet and social media. What began as a quasi-illicit league in small midwestern towns is now the single largest media property in the world today by revenue. And whether you watch football or not, this is one incredible business story. Acquired is ready for some football — let’s kick this Season off right! Sponsors: Thanks to our fantastic partners, any member of the Acquired community can now get: Pilot: 20% off your company’s first six months of service Mystery: one completely free event Vanta: $1,000 off any compliance audit product Links: Sports Illustrated’s oral history of the famous Joe Namath “pool photo” Episode sources Carve Outs: The Menu Peyton’s Places ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.