In episode 233 of Acquisitions Anonymous, Bill and Heather discuss an intriguing e-commerce opportunity. The business is a 19-year-old company that specializes in therapeutic massage supplies and equipment. It boasts a diverse product range, with an impressive average order value of $939. The business primarily relies on dropshipping, 3PL, and in-house branding for its products. Bill and Heather delve into various aspects of the business, including its margins, potential valuation, and the challenges of securing an SBA loan for an e-commerce venture. Despite some banks' reluctance to finance e-commerce businesses, they believe this opportunity has significant potential and could fetch a price of around $5 million.  Today's deal comes from Axial.  Axial is a trusted deal-sourcing platform serving professional acquirers in the American lower middle market. ___________________ Thanks to our sponsors! Acquisition Lab. Acquisition Lab and their team have been longtime supporters of the pod. Created by Walker Diebel, author of Buy Then Build: How to Outsmart the Startup Game, is an accelerator with a highly vetted cohort-based educational and support community for people serious about buying a business. Many of our listeners tune in each week to our deal reviews and want to get in on buying a business but don’t know where to start. Acquisition Lab exists to help people buy a business, navigate all the complexities of the process, and provide a trusted framework, tools, and resources to support you from search to close. If you are serious about buying a business, check out acquisitionlab.com or email the Lab's director, Chelsea Wood, at [email protected]. Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.