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In this episode of Add To Cart, we are joined by Hamish McKay, the Co-founder of Order Editing. Hamish is a whip smart entrepreneur who has taken the ecommerce world by storm with his super fast-growing app that empowers customers to make post-purchase amendments and retailers to upsell post-purchase. Learning his trade creating merchandise for creators such as Mr Beast, Hamish has now expanded his reach globally, helping brands like The Oodi and Sheet Society revolutionise their customer...

Welcome to the Checkout, where we dive deeper into the minds of our guests to learn more about their personal experiences and insights. Today, we have the pleasure of speaking two leading figures in consumer research. Anastasia Lloyd-Wallis is a Research and Insights Specialist at Retail Doctor Group. She brings a wealth of knowledge about how emotions and personality traits drive consumer loyalty and is passionate about understanding the unique behaviours of Gen Z and Gen Alpha. Martin Filz,...

In this episode of Add To Cart, we are joined by Hannah Neumann, Head of Marketing at Hey Bud. Hey Bud create skincare products that deliver premium products combining nature and science. Started by three friends in 2019, the brand now has a global customer base in 90+ countries. Hannah has been a part of marketing teams at Styletread and L’Oreal before joining Hey Bud in 2022. In this chat, Hannah shares how Hey Bud focus on creating comprehensive product pages that prioritise customer...

In this episode of Add To Cart, we checkout Michael Jankie, Gary Tramer and Andrei Safonau, Co founders of NATPAT, a brand creating wearable stickers for kids infused with essential oils that offer a range of solutions to everyday problems. There’s a patch to repel mozzies, one to aid sleep and even a sensory patch to alleviate stress and anxiety. NATPAT started as a D2C brand and is now stocked in retailers throughout Australia as well as the US and UK.   Links from the episode: NATPAT The...

In this episode of Add to Cart, we sit down with Aaron Woolf, the visionary founder of Trendii, to explore the intersection of content and commerce. Trendii is redefining how consumers shop by seamlessly integrating shopping experiences into the content they love. Aaron shares insights into the cutting-edge AI technology that powers Trendii, offering ecommerce managers a glimpse into the future of contextual commerce. We delve into the challenges and opportunities of launching a global...

In this episode of Add To Cart, we checkout Justin Bausch, CRM Manager at Ryderwear, the fitness apparel brand. Founded in 2009, the brand’s range is specifically designed to mould to the muscular physique of athletes and bodybuilders of any size to ensure comfort and style.  In recent years, Ryderwear has developed four gym locations in South Australia.   Links from the episode: Ryderwear Unleashing the Power of Personalisation and AI with Justin Bausch from Ryderwear & Thomas Harris...

In this episode of Add To Cart, we are joined by Kerryn and Aaron Langer, Founder and CEO of Arms Of Eve, a jewellery and accessories brand that channels self expression. Starting life at the markets, Arms of Eve now boasts celebrity customers such as Margot Robbie and Hailey Bieber - and is soon to open its fourth and fifth stores.  In this chat, Kerryn and Aaron share why they love the Japanese concept of Kaizen and how they apply it in their business to make continual little changes, even...

In this episode of Add To Cart, we checkout Bianca Romano Smith, Ecommerce and Digital Manager at VRG GRL, which started life as a retail store in the Brisbane Arcade almost 17 years ago and has grown alongside its sibling founders. After moving online, VRG GRL has more recently shifted from a multi-brand online retail model to a dedicated in-house label.  Bianca joined the VRG GRL team earlier this year and comes from a digital marketing and fashion background with previous roles at...

In this episode of Add To Cart, we are joined by Stacey Hollands, CEO and Creative Director of Lust Minerals, a high performance mineral make-up brand.  Stacey was an experienced beauty consultant and used her knowledge to create the clean makeup products she felt were missing in the industry.  Lust Minerals is vegan certified, paraben-free and Australian made - all non negotiables for Stacey.  The brand launched in 2014 and hit $1 million in sales within the first 18 months.  They continue...

In this episode of Add To Cart, we checkout Founder and CEO of Snotty Noses, a brand that pretty much does what it says on the tin…provides a practical solution for dealing with the bucket loads of snot that the babies and toddlers in our lives seem to generate from the moment they come into our lives.  If you are not a parent or have had no experience of this phenomenon…you might want to have a look at Snotty Noses Tik Tok channel to get up to speed.  The Snotty Boss, Laura’s hero product,...

In this episode of Add To Cart, we are joined by Jesse Richardson, Founder and CEO of Kitted Thinking Tools and The School of Thought. Around 14 years ago, armed with a background in design and advertising and a man-crush on Stephen Fry, Jesse began a journey to popularise critical thinking, reason and understanding for the greater good.  It started with a Creative Commons poster and deck of cards, grew into a crowd funded offering and is now a SaaS platform and a framework for businesses to...

In this episode of Add To Cart, we checkout Holly Cardew, founder and CEO of Carted, an app designed to help consumers super charge their shopping game with organisation, comparison, collaboration and sales access.  Holly’s entrepreneurial background saw her selling handbags on Ebay aged 14 and now, several startups and a decade later, Carted is her focus and is drawing the attention of some of Australia’s biggest investors including Blackbird Ventures.   Links from the episode: Holly Cardew...

In this episode of Add To Cart, Danny Chiha and Natalie McDermott join us from Kelly + Partners Accountants, an ASX listed company with branches in Australia and expanding globally.  Danny and Nat are both partners at the Northern Beaches branch in Sydney, working with around 50 ecommerce brands with turnover running from $50,000 to $50m.  In this chat, Danny and Nat share what an ecommerce business baseline gross profit margin should be, the non financial KPI’s you need to be paying...

In this episode of Add To Cart, we checkout Chris Clark, Marketing and Ecommerce Director at Milton and King.  Chris built and ran his own successful design agency, but after it took multiple hits,  first through COVID and then the Brisbane floods, he decided to take up an offer from an old friend and joined the luxury wallpaper company.  Launched in Brisbane in 2012, Milton and King has expanded into the UK and the US, recently opening its headquarters in Dallas.  Links from the...

In this episode of Add To Cart, we are joined by Tom Walenkamp, Co founder and CEO of Good Pair Days, a company that have built a custom, personalisation engine to deliver expert wine curation specific to each customer’s taste - in their words, it’s like you’ve got a best mate who’s an award winning sommelier.  A decade after launch, they now have over 65,000 subscribers and were dubbed the ‘Netflix of wine’ by Vogue.  In this chat, Tom shares how they have taken their personalisation...

In this episode of Add To Cart, we checkout Tom Harris, Chief Revenue Officer at Emarsys.  Tom supports leading global brands to realise their greatest personalisation and omni-channel aspirations and he loves it so much, he’s been doing it at Emarsys for ten years!   He’s based in London and we are very lucky to have caught him on a trip over here in Australia.  Links from the episode: Unleashing the Power of Personalisation and AI with Justin Bausch from Ryderwear & Thomas Harris from...

In this episode of Add To Cart, we are joined by Martin Filz. CEO of Pureprofile and Anastasia Lloyd-Wallis Chief Operating Officer & Head of Insights at Retail Doctor Group. Experts in research and retail, Martin and Anastasia collected data from 1000 people across all demographics to generate ‘How To Grow Consumer Loyalty’ and they join us to share the findings. In this chat, Martin and Anastasia share what customers want from a loyalty programme, they discuss the attention economy and...

In this episode of Add To Cart, we checkout William On and Rob Hango-Zada, Co founders and Co CEO’s of Shippit, a multi carrier shipping software specifically for Ecommerce.  After seeing eye to eye at uni (quite literally) and watching their Attlassian mates do well, the friends decided to get in on the action and launch their own logistics solution. Now, millions of packages are sent with the help of Shippit every month, and the company has expanded beyond Australia and New Zealand to...

In this episode of Add To Cart, we are joined by Michael Jankie, Gary Tramer and Andrei Safonau, Co founders of NATPAT, a brand creating wearable stickers for kids  infused with essential oils that offer a range of solutions to everyday problems.  There’s a patch to repel mozzies, one to aid sleep and even a sensory patch to alleviate stress and anxiety.  NATPAT started as a D2C brand and is now stocked in retailers throughout Australia as well as the US and UK.  In this chat, we delve into...

We have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce. Today, we’re breaking that rule…the rebels that we are…but with very good reason. My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco. You will also no doubt know Eric as the host of the hugely successful Marketing School and Levelling Up podcasts which have amassed over 2.1 million downloads every month.  Links from the episode: Leveling...

In this episode of Add To Cart, we are joined by Bianca Romano Smith, Ecommerce and Digital Manager at VRG GRL, which started life as a retail store in the Brisbane Arcade almost 17 years ago and has grown alongside its sibling founders. After moving online, VRG GRL has more recently shifted from a multi-brand online retail model to a dedicated in-house label. Bianca joined the VRG GRL team earlier this year and comes from a digital marketing and fashion background with previous roles at...

Did you carry a water bottle around when you were a kid? Of  course you didn’t.  Unless of course, we have some zoomers listening.  Well, times have changed and whether you prefer a fluoro Frank Green or a pastel Stanley Quencher, most people carry a water bottle these days.  My guest today has taken the hydration trend one step further, adding flavour and nutrients to the mix.  Catherine Dix is Director of Waterdrop Australia, a brand originally started in Europe that came via the US to...

In this episode of Add To Cart, we are joined by Laura Klein, Founder and CEO of Snotty Noses, a brand that pretty much does what it says on the tin…provides a practical solution for dealing with the bucket loads of snot that the babies and toddlers in our lives seem to generate from the moment they come into our lives.  If you are not a parent or have had no experience of this phenomenon…you might want to have a look at Snotty Noses Tik Tok channel to get up to speed.  The Snotty Boss,...

In this episode of Add To Cart, we checkout Carla Penn-Kahn and David Kahn, Co founders of ProfitPeak, a SaaS tool built to give merchants true visibility on everything that contributes to profitability, all in one place, in real time.  The husband and wife team started ProfitPeak in 2022 to help them run their own ecommerce business and it soon became clear this was a solution that other founders were crying out for.  Today they work with clients such as Arms of Eve and Flora and...