Award-winning adventure journalist Will Cockrell took one look at the infamous Everest “traffic jam” photo in 2019 and knew the time had come to dispel the narratives of that pixel-perfect misconception by unpacking the mountain’s far-more thrilling reality. In EVEREST, INC.: The Renegades and Rogues Who Built an Industry at the Top of the World (on sale April 16, 2024; Gallery Books), Cockrell presents the untold and definitive history of guiding on the world’s most famous peak, in all its complicated and exhilarating glory. Will Cockrell is the author of EVEREST, INC. He has spent more than twenty years as a senior editor, writer, and consultant for national magazines including Men’s Journal, Outside, Men’s Fitness, and GQ. His work has been awarded by the American Society of Magazine Editors and Professional Publishers Association UK. A former outdoor guide, Cockrell has covered Everest throughout his career, and has visited Everest base camp in Nepal. He lives with his family in Los Angeles, California. Find more at his website, WillCockrell.com. You can learn more about Will and purchase EVEREST, INC. in the link below:  https://www.simonandschuster.com/books/Everest-Inc/Will-Cockrell/9781982190453 Our Sponsors: * Check out Shopify: shopify.com/asp * Check out Tecovas: www.tecovas.com * Check out The Wonderful Company: https://www.wonderfulpistachios.com/ Support this podcast at — https://redcircle.com/adventure-sports-podcast/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy