Prepare to unlock the secrets of affiliate marketing mastery with me, Dustin Howe, on this episode of Affiliate Nerd Out. Joined by the ever-knowledgeable Drew Johnson from Everflow, we delve into the art of partnership tracking and the tools that can supercharge your marketing efforts. With a laugh over Everflow's initial identity crisis with a plumbing company, Drew takes us through the company's growth, and its prowess in providing real-time data visibility - a must-have for influencers, media buyers, and B2B partners alike. As we navigate the complexities of various industries, including lead gen and finance, we also embrace the live energy from our audience, fielding questions and fostering a lively dialogue on affiliate management and the nuanced dance of tracking marketing successes. Everflow's unique selling points truly shine as we dissect what sets this platform apart from its competitors. User-friendly design? Check. Real-time analytics without conversion drop-off? Double-check. Everflow not only simplifies life for affiliates with hassle-free tracking links and reports but also boasts an API-first development that integrates with a myriad of verticals - yes, even the intricate crypto space. We ruminate on strategies for affiliate managers to transition their networks without inciting a riot, proving that Everflow's adaptability is the key to seamless platform adoption. If you're managing affiliate partnerships, this episode is the beacon of hope you didn't know you needed. Finally, we journey into the wild world of TikTok integration and how it's reshaping the media buying landscape. With Everflow's direct API integration, tracking data and optimizing media buys just got a whole lot smoother. I also share the ins and outs of remote work life and the rituals that keep me grounded, before wrapping things up with a reflection on the colorful marketing creativity spotted at recent affiliate events. You're not just listening to another industry talk - you're getting the inside scoop on Everflow's evolution as a versatile juggernaut in the affiliate marketing realm. So, tune in, and let's nerd out together with Drew and discover how to elevate your affiliate game. For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com