Join the ranks of affiliate management maestros with actionable wisdom from Joshua Kennedy, the marketing virtuoso behind Imagine Marketing. Our exchange slices through the complexities of SEO, analytics, and modern affiliate strategies, serving as a compass for navigating the digital landscape. Joshua, harnessing his six years of industry acumen, recounts the rush of growing his agency amid the COVID-19 storm. We dissect the challenges of a ubiquitous brand name in SEO and the transformation of Imagine Marketing into a beacon for growth marketing excellence. Get ready to revolutionize your affiliate playbook as we unpack the finer points of modern affiliate management. With a spotlight on inventive publisher development and an emphasis on data literacy, this session is a goldmine for aspiring Affiliate Managers seeking to scale their capabilities. We share the secret ingredients for nurturing an entrepreneurial mindset, inspired by resources like Avinash Kaushik and Round Barn Labs. Plus, Joshua and I highlight the overlooked gems within affiliate practices, advocating for the indispensable nature of perpetual learning and the art of internal networking. Wrapping up, we pivot to the meticulous art of program migration and client development. Delving into the heart of business development strategies, I share firsthand accounts of affiliate triumphs, including the case of GotBag, and guide you on how to identify your next e-commerce success story. And for a splash of creativity, Joshua extends an invitation to experience his comedic and musical endeavors – a testament to the power of personal branding. Tune in to witness the fusion of analytical prowess and creative flair, essential for those ready to leave their mark on the affiliate marketing world. For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com