Ever felt like you're missing the mark when it comes to connecting with your international audience? SEO savant Brandon Myers joins me to unravel the complexities of international subdomains and how they can make or break your global reach. Our candid discussion traverses through the corridors of affiliate marketing, highlighting the ethical imperative to champion beneficial products while customizing strategies that resonate across diverse markets. Reflecting on our own paths that converged in the heart of SEO, we share a few laughs and lessons on the transformative effect translation has in elevating user experiences and conversion rates. Turning the spotlight onto the digital currencies that are shaking up the affiliate marketing world, we dissect the allure of Bitcoin and the innovative promises of Ethereum's smart contracts. As we traverse the landscape of e-commerce, affiliate payouts, and the nuances of currency conversion, we also take a deep dive into the latest Google updates. These algorithmic shifts underscore the ever-growing importance of transparency and consumer trust—a topic that's more than just technical jargon, it's about the foundational values that propel us forward in business and life. And because success isn't just about strategy but also about emotional well-being, we open up about the personal side of our journey. The conversation takes an intimate turn, exploring the healing potential of AI in managing mental health and the power of communal sharing. As we wrap up, I'm reminded of the gratitude that fuels my passion as a host, teacher, and parent, and how the relationships we build can guide us toward continuous improvement and connection. Join us for a heart-to-heart on how personal values can influence professional success and the friendships that enrich our lives along the way. For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com