Episodes
Discover the vibrant future of affiliate marketing as we wrap up the year in style at the Affiliate Nerd out Christmas party. I'm beyond excited to share the launch of the PMM Inner Circle, a sanctuary for affiliate managers eager to innovate and connect. Our special guest, Kristen Evans, will captivate you with her entrepreneurial spirit and insight into her own business venture, providing a beacon for what lies ahead in the affiliate realm. Reflect on the wisdom gleaned from 2023, and look...
Published 12/20/23
Are you ready to unlock the secrets of tracking data in affiliate marketing? This episode, we sit down with the knowledgeable Jorge Barbosa from WeContract who spills the beans on conversion tracking, attribution, and integration. As a pro in the field, Jorge takes us through his journey and how WeContract is switching gears in the industry with their unique approach. He even peels back the curtain on some of their more advanced features and how they collaborate effectively with traditional...
Published 12/15/23
Are you ready to unlock the secrets of affiliate marketing and growth marketing? Brace yourself for a lively exchange! Tye DeGrange, the mastermind behind Round Bar Labs and I, dive into the intricacies of these strategies, revealing how they can be defensible channels for your brand. We explore how affiliate marketing can be a trust mechanism, allowing your brand to gather trust through partnerships with influencers and media ventures. We caution about the challenges faced and why it's...
Published 12/13/23
Guess who's gracing our chat today? Johnny Page, the Chief Revenue Officer at SAS Academy. Johnny, a former client at SAS Academy, is here to give us a real, raw, and honest perspective as he uncovers the inner workings of this unique group coaching program for B2B SAS founders. Whether you're just starting or making over $5 million in annual recurring revenue, SAS Academy serves all. So gear up, because we're about to get our hands dirty and learn some trade secrets.  Ever wondered about...
Published 12/11/23
Ever wish you could peek behind the curtain of successful affiliate marketing companies? We've got a treat for you - a chat with the CEOs of cutting-edge companies, Fanexa and Zero Parallel/Profitize. David Pickard and Sevada Markison, the wizards themselves, share their secrets on improving workflows, tracking and automating processes, and winning the customer acquisition game. They're in the trenches every day, innovating and leading in the competitive world of affiliate marketing.  Can...
Published 12/06/23
Eager to uncover the secrets of native advertising and take your affiliate marketing game to the next level? Join your host, Dustin Howe, in an enlightening conversation with Shaun Hall, the director of advertising demand partnerships at Revcontent. Shaun brings his vast industry experience to the table, delving into why it's dubbed 'native advertising' and how it sets itself apart from traditional advertising.  In the exciting world of affiliate marketing, a tool that generates multiple...
Published 12/01/23
Ready to dig into the world of affiliate marketing for B2B SaaS companies? We promise that you'll be soaking up invaluable insights from a seasoned expert, Jordan Hofman, CEO of Reditas. We get to hear Jordan's journey, his key strategies for affiliate recruitment, and the driving force behind Reditas, a thriving affiliate network with a laser focus on B2B SaaS companies. Stay tuned for a dynamic Q&A session where you're welcome to probe further into the intriguing world of SaaS and...
Published 11/29/23
Would you believe if I said that the key to being a successful affiliate marketer is hidden in your data? You're about to learn the art of deciphering this data and using it to your advantage in this riveting episode of Affiliate Nerd Out. We're joined by the acclaimed John Wright, the CEO of StatsDrone and a professional gambler turned tech entrepreneur, who shares valuable insights from his fascinating journey across diverse industries. This episode goes deep into the necessity of...
Published 11/25/23
Ready to crack the seemingly elusive code of affiliate marketing? Join us for a riveting chat in a special edition of Affiliate Nerd Out as Christen Evans , our founder and CEO, takes the reins and leads a captivating conversation with the savvy Jessica Bishop, the brains behind Budget Savvy Bride. Hear about Jessica's transition from skepticism to success in affiliate marketing and learn how it's become her primary revenue stream. Also, get ready for an intriguing deep-dive into the...
Published 11/22/23
Decipher the enigma of incrementality in marketing alongside our engaging guest, Tom Rathbone, VP of Product at PartnerCentric. Promising to unravel the complexities and nuances of marketing, Tom's insights are akin to an exciting journey into the realm of affiliate channel economics. Curious about how to attribute value to every facet of marketing? Tom's got you covered. Prepare to navigate the labyrinth of attribution models and the intriguing concept of Buzzstream, a beneficial partner...
Published 11/17/23
Ever thought about how to amplify your brand's revenue through affiliate marketing? Tune into this episode where we chat with Marshall Nyman, founder and CEO of NYMO & Co, who enlightens us on everything affiliate marketing. He opens up about his journey, guiding early-stage brands generating revenue between two to fifty million dollars, and his unique coupon strategy that guarantees better conversion rates and Average Order Value (AOV). In our deep conversation with Marshall, we get the...
Published 11/10/23
What if you could unlock the secrets of affiliate marketing from one of the industry's experts? Join me as I sit down with Sarah Bundy, the CEO of Aim All-Inclusive Marketing, who has not only blossomed in the affiliate marketing industry for two decades but also established a successful agency from scratch. Sarah uncovers her unique journey and her decision to globe-trot before jumping headfirst into creating an all-inclusive marketing package that provides a top-notch experience for her...
Published 11/09/23
Get ready to geek out with us as we welcome the innovative Michael McNerney to the show. Michael is the brains behind Martech Record, a leading name in the bustling world of affiliate marketing. Together, we dive into the fascination that is affiliate marketing, and how it shapes the digital space. We uncover the unique story behind Martech Record and discuss the amazing journey Michael embarked upon to establish this trailblazing publication. As we navigate the intricacies of the affiliate...
Published 11/04/23
Ready to expand your horizons with the youngest visionary in affiliate marketing? We’ve invited Vic Giurgiu, the mastermind behind Affistash, to shed light on the evolution and future of the affiliate industry. Vic, a high school student already making waves in the SaaS world, unravels his journey from running a software development agency to launching Affistash, a platform designed to revolutionize affiliate management. Listen in as he spills the beans on the origins of Affistash, the...
Published 11/01/23
Jennifer Myers Ward, the dynamic founder, and CEO of E-Bub and Beyond, steps into the spotlight in our latest episode. Imagine a journey through the labyrinth of the affiliate industry spanning more than 17 years, punctuated with challenges, triumphs, and valuable lessons. From her humble beginnings to her evolution into a respected industry consultant, Jennifer opens up about her story, providing a unique perspective on the affiliate industry's changes and challenges. As we traverse...
Published 10/27/23
What would happen if affiliate marketing met the world of television? Well, Vicki Danielson from TV Scientific has the answer! This episode is packed with insights around the fascinating intersection of these two realms, offering a unique perspective on how brands can leverage TV performance for their marketing strategies. With Vicki's expertise, we unravel the workings of their connected TV platform, from tracking viewers without a click, to the importance of integrating a pixel, post-back,...
Published 10/25/23
Ready to get into the nitty-gritty of affiliate marketing? We've got industry veteran and the mastermind behind FNTC, Brook Shoff, onboard to impart his vast knowledge and deep insights about the impact of product feeds on e-commerce. From his early days in the late 90s, Brook has been instrumental in streamlining customer experience and enhancing conversion rates using product feeds, and in this episode, he talks about how FNTC simplifies the process by offering a single API access point for...
Published 10/18/23
Ever thought about how AI and email marketing amalgamate to create successful affiliate programs? Well, hold your seat as we walk you through this fascinating world with our esteemed guest, John LoBrutto, who heads Affiliate Marketing at GetResponse. With a career spanning over 15 years, John has been at the forefront of the affiliate marketing industry, helping small businesses navigate the choppy waters of the pandemic and beyond through robust email marketing strategies.  Engage in a...
Published 10/14/23
Ever wonder how the affiliate marketing landscape has evolved in the past 17 years? Ponder no more as our seasoned affiliate marketing veteran, Blake Cantrell, shares his insights and experience navigating the ebbs and flows of the industry. Blake takes us on a riveting journey, unfolding the trials and strategies of affiliate marketing and the paradigm shift that it has experienced over the years.  Dive into the crucial significance of 'picking your lane' in a crowded industry and the...
Published 10/11/23
We're thrilled to introduce you to Igor Kaifetz, an Amazon best-selling author of List Building Lifestyle, whose journey from destitution to financial stability is as inspiring as it is enlightening. Guided by the teachings of Robert Kiyosaki's Rich Dad Poor Dad, Igor has carved a path that circumvents the traditional 9-5 grind and instead, embraces the world of affiliate marketing. He exposes us to his early-life experiences of poverty and how they fueled his relentless pursuit of financial...
Published 10/07/23
Are you curious about the world of affiliate marketing? This episode will take you on an enlightening journey with Mike Carney, a seasoned recruiter in the industry. His wealth of experience since 1997 gives him a unique perspective on the ever-evolving roles and key players of this dynamic marketing arena. We dissect the differences between an affiliate manager and a performance marketing manager and navigate the types of companies that employ these roles. As we unravel the intricacies of...
Published 10/05/23
Have you ever wondered how Affiliate Marketing and the Amazon ecosystem can harmoniously coexist? Stephanie Robbins, CEO of Robbins Interactive and a seasoned veteran in Affiliate Marketing, joins us to shed light on this intriguing intersection. Stephanie shares her remarkable journey from her humble beginnings 15 years ago to becoming an influential figure in the industry, and how her company Robbins Interactive is helping neglected affiliate programs to shine. In our riveting discourse,...
Published 09/29/23
Want to know how much your business should be spending on acquiring a customer? This episode will enlighten you with insights from our special guest, Tyler Ryan. As a former NASA data analyst and current CEO of LTV Numbers, Tyler shares his expertise on the concept of Lifetime Value (LTV) and its profound impact on online businesses. His clientele spans from SaaS space to companies offering digital products including workout programs, coaching programs, supplements, and online...
Published 09/29/23
Have you ever wondered how affiliate marketing can work in synergy with PR to create shopping moments for consumers? Prepare to be enlightened as we sit down with Joey Asselson, Director of Growth at Team Bespoke. Joey's expertise in digital partnership marketing for emerging and startup brands shines through as he details how his firm goes beyond the traditional affiliate approach. We venture into a deep exploration of the trending CPC (cost per click) and EPC (earnings per click) models in...
Published 09/22/23
Unleash the potential of the influencer economy with our special guest, Olivia Savage from impact.com. A seasoned professional in the marketing world, Olivia will walk us through the evolution of this vibrant industry where influencers are not just endorsing brands but becoming partners in their growth journey. She'll unveil the cutting-edge features of impact.com's latest product that brings together affiliate marketing and partnership tech into a cohesive solution, offering unprecedented...
Published 09/22/23