In this episode, Edem and Jabu are joined by Sponsorship Manager at 10Bet, Nick Moyo, to examine the value of football sponsorship as a marketing activity to betting brands in Africa, 10Bet’s Corporate Social Responsibility initiatives, the betting company’s multifaceted sponsorship approach across the South African football ecosystem, and the strategic objectives behind 10Bet’s partnership with the South African Football Association and front-of-shirt sponsorship deal with DStv Premiership side Lamontville Golden Arrows. ------------------- 📮Latest jobs in sport from Global Sports📮 Senior Manager Sales - Global Athlete & Team Marketing, SportFive Executive Order Management Apparel & Accessories Assistant, PUMA ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. 📲 Follow us: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠ 🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast.