In this episode, Commercial Director at Confederation of African Football (CAF), Hassan El Kamah, returns to the podcast to unpack CAF's new Global Partners and commercial sponsors. Hassan discusses the role of IMG in the latest sponsorship acquisitions, the new sponsors acquired and the projected commercial performance of AFCON 2023, his assessment of the first edition of the African Football League (AFL) and how Visit Saudi and Visit Rwanda will both achieve their AFL sponsorship objectives despite being competing tourism brands. ------------------- 📮Latest job vacancies in sport from Global Sports📮 Senior Manager - Corporate & Special Events, Confederation of African Football Guest Management & Protocol Manager, Confederation of African Football ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. 📲 Follow us: ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠ 🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast