E102: Saudi Arabia's Bid to Buy Cricket – Anubhav Roda
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Description
In this episode, Edem and Jabu are joined by Global Partnerships Manager of SportQuake, Anubhav Roda, to assess the commercial performance of the 2023 ICC Cricket World Cup, the strategy behind the Indian Premier League's (IPL) lucrative media rights business, Saudi Arabia's Public Investment Fund's reported interest in investing in the IPL and how cricket's inclusion in the 2028 Los Angeles Olympic Games will boost the sport's reach and global development.
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