E112: #BusinessOfAFCON – Maximising Business Opportunities during AFCON with Sandrine Nzeukou
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#BusinessOfAFCON is an exclusive five-part series, produced by The Football Foundation for Africa in collaboration with Africa Business of Sport Podcast, which focuses on the various business and commercial aspects of the Africa Cup of Nations 2023. 🏆⚽
In this episode, Founder of Playbook Sandrine Nzeukou, joins Edem and Jabu to discuss AFCON's missed marketing opportunities, her assessment of AFCON's impressive commercial returns and IMG's role in securing sponsorships, which marketing and branding strategy she believes CAF ought to adopt and her expectations of the next edition of AFCON in Morocco.
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