In this episode, former CNN World Sport Producer, Richard Parr, joins Edem and Jabu to discuss his career journey as a sports journalist. Richard reflects on his early passion for sports and radio that landed him roles at the likes of Al Jazeera, Sky, and Eurosport, the impact of social media on sports journalism and production, the ever changing nature of sports journalism, his experience as a producer at CNN and what it took to produce world class sports content, and the increasing world of...

In this episode, Managing Partner of Rumble Ventures, Mlondi Mashinini, joins Jabu to discuss why he founded FanBase Analytics, how FanBase Analytics unlocks fan insights and commercial opportunities, the reasons he believes the African sport business is undervalued, Rumble Ventures’ sport investment strategy and the growing investment trend of African footballers acquiring grassroots football clubs. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us...

In this episode, Edem and Jabu are joined by Founding Director of Sports Legal, Khayran Noor, to discuss her decision to specialise in sports law, the importance of developing legal frameworks to protect the integrity and growth of sport in Africa, how Sport Legal empowers athletes and other stakeholders in sport through education, and how sport and law could be utilised to effectively contribute towards the UN Sustainable Development Goals. ------------------- ⭐ The best way to support the...

In this episode, Edem and Jabu are joined by Managing Director of Nielsen Sport SA, Tumelo Selikane, to discuss Nielsen Sport's diverse offerings and clients in South Africa, the South African Rugby Union's commercial performance following the Springboks World Cup triumph and the ways in which data can unlock the commercialisation of African sport. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star rating on Apple Podcasts or Spotify. 📲...

In this episode, Founder of Sportscape Media, Gary Rathbone, shares his perspective on SABC’s recurring challenges in acquiring free-to-air rights from SuperSport, the underlying strategic objectives behind broadcasting CAF World Cup Qualifiers on FIFA+, insights from Multichoice’s interim financial results, SuperSport’s entry into sport betting through the rollout of SuperSportBet, and the significance of Showmax’s 2024 relaunch for Africa’s sport streaming landscape. ------------------- ⭐...

In this episode, Edem and Jabu are joined by Global Partnerships Manager of SportQuake, Anubhav Roda, to assess the commercial performance of the 2023 ICC Cricket World Cup, the strategy behind the Indian Premier League's (IPL) lucrative media rights business, Saudi Arabia's Public Investment Fund's reported interest in investing in the IPL and how cricket's inclusion in the 2028 Los Angeles Olympic Games will boost the sport's reach and global development. ------------------- ⭐ The best way...

In this episode, Edem and Jabu are joined by the President of the Nigeria Esports Federation, Yahaya Maikori, to discuss his diverse career experiences in the legal, music and gaming industries, the implications that the new Esports World Cup present for the African esports sector, the unique challenges and opportunities within the esports value chain that face Africa and the strategic partnerships that the Federation is seeking to secure. ------------------- 📮Latest job vacancies in sport...

In this episode, Commercial Director at Confederation of African Football (CAF), Hassan El Kamah, returns to the podcast to unpack CAF's new Global Partners and commercial sponsors. Hassan discusses the role of IMG in the latest sponsorship acquisitions, the new sponsors acquired and the projected commercial performance of AFCON 2023, his assessment of the first edition of the African Football League (AFL) and how Visit Saudi and Visit Rwanda will both achieve their AFL sponsorship objectives...

This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally. In this episode, Senior Legal Counsel at Federation Internationale de l’Automobile (FIA), Prisca Mutesi, joins Shon to discuss her experience of the inner workings of major sport governing bodies...

In this episode, Edem and Jabu are joined by former Adidas SA Marketing Director and legendary rugby commentator, Gavin Cowley. In a wide-ranging interview, Gavin extensively reflects on his 25+ year service and association with Adidas SA, representing the Springboks in 1974 and 1976, commentating at the 1995 Rugby World Cup final, candid conversations with President Nelson Mandela about the future of South African sport upon the inception of democracy, and the value of the quota system in...

In this episode, Founder & CEO of MIZIZI, Paakow Essandoh, reflects on the origin story of the official streetwear brand for the African diaspora, how MIZIZI struck an unprecedented licensing deal with Marvel Productions for the Black Panther movie, the inspiration behind the recently released South African baseball jerseys honouring the Springboks, and MIZIZI’s global distribution and sport partnership ambitions. ------------------- ⭐ The best way to support the podcast is to subscribe,...

From the 8th to 11th of December 2023, The Football Union will deliver The Showcase, an event that bring together emerging talent, local and international football clubs and scouts, and South African football legends. In this episode, Edem and Jabu are joined by Co-Owner of The Football Union, David Ribeiro, to unpack The Showcase which includes a 3-day residential camp programme, confirmed speakers and prominent football figures, and the event's partners and...

This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally. In this episode, Shon and Edem are joined by Executive Director of Jomo Cosmos Women, Naadhirah Ally, to reflect on the grassroots impact of Banyana Banyana's World Cup performance, technical analysis...

In this episode, Edem and Jabu are joined by two-time Pulitzer Prize Nominee journalist and author of The Turbulent World of Middle East Soccer, James Dorsey. In a wide-ranging interview, James examines how politics has shaped the history of sport in the Middle East, how the volatile geopolitical rivalry between Saudi Arabia and Qatar is playing out in football and what the Confederation of African Football's Memorandum of Understandings with the Saudi Arabian Football Federation and Arab...

On 12 October 2023, the Confederation of African Football unveiled Saudi Arabia's official tourism authority, Visit Saudi, as the main sponsor of the African Football League (AFL). The partnership promises to have a positive impact on "the development and global competitiveness of African football and Saudi tourism". In this bonus episode, Edem and Jabu examine the CAF statement announcing the partnership, the potential impacts of the AFL's partnership with Visit Saudi and how the AFL...

In this episode, Edem and Jabu are joined by Chief Executive Officer of Africa Sports Ventures Group (ASVG), Leslie Koroma to discuss the evolution of African sports media, founding African Sports Monthly Magazine in 2010, applying global best practices to the African sport business and ASVG's long-term objectives for African sport development. ------------------- 📮Latest jobs in sport from Global Sports📮 ⁠Digital Specialist - Global Soccer, SportFive Project Analyst - Events, beIN Media...

This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally. In this episode, Shon and Edem are joined by Co-Founders of The Powerhouse Project, Rosie Kmita and Mollie Kmita to discuss the reasons behind The Powerhouse Project’s decision to partner with Right To...

This episode is part of our 3-part series focusing on the intersection of sustainability and sport on the African continent, in partnership with Sustainable Sport Africa, an organisation which seeks to transform Africa's sport ecosystem by interweaving sport and sustainability through collaboration, innovation and compelling narratives. In the final instalment of the series, Edem and Jabu are joined by Co-Founders of Sustainable Sport Africa, Rachel A. Aron and Tristan Niesslein, to...

In this episode, Edem and Jabu are joined by Chief Executive Officer of SportsUganda, Andrew Byekwaso, to discuss SportsUganda's overall mandate and pillars of its National Sports Development Programme, the particular needs and service gaps identified in sport and recreation provision in Uganda, innovative strategies to boost the commercialisation of sport in Uganda and whether the recently ratified National Sports Act of Uganda will have any material impact in accelerating domestic sport...

In this episode, Edem and Jabu are joined by Sponsorship Manager at 10Bet, Nick Moyo, to examine the value of football sponsorship as a marketing activity to betting brands in Africa, 10Bet’s Corporate Social Responsibility initiatives, the betting company’s multifaceted sponsorship approach across the South African football ecosystem, and the strategic objectives behind 10Bet’s partnership with the South African Football Association and front-of-shirt sponsorship deal with DStv Premiership...

This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally. In this episode, CEO of Ssenide Foundation, Jean Ssenide, discusses her early introduction to playing football in her youth, setting up the Ssenide Foundation and creating opportunities for women and...

This episode is part of our 3-part series focusing on the intersection of sustainability and sport on the African continent, in partnership with Sustainable Sport Africa, an organisation which seeks to transform Africa's sport ecosystem by interweaving sport and sustainability through collaboration, innovation and compelling narratives. In the second instalment of the #SSA series, Edem and Jabu are joined again by the Co-Founders of Sustainable Sport Africa, Rachel A. Aron and Tristan...

In this episode, Founder and CEO of Global Fan Network (GFN), Robbie Lyle, joins Edem and Jabu to discuss his experience of founding and building Arsenal Fan TV, how the partnership between GFN and Reactoo has developed a global community of fans and accelerated the scalability of FanZone, innovative monetisation strategies that content creators or sport organisations in Africa could adopt, how technology and connectivity has lowered barrier of entry of content creators developing media...

In this episode, Edem and Jabu are joined by Managing Director of Pulse Sports, James Torvaney, to assess how the global trend of the convergence of sports media and betting is playing out in Africa, the strategic drivers and commercial value of sport stars like Kylian Mbappe and Memphis Depay spending their off-season in Africa, how sport properties and brands are leveraging the intersections between sport and pop culture, and the role of infrastructure development and government funding in...

This episode is the final part of our series dedicated to the FIFA Women's World Cup Australia & New Zealand 2023™. In this episode, Edem is joined by Jon Corbett, a banker turned sports content creator with a passion for women’s sports. Jon is the brains behind the “Outside Centre: Rugby’s new territories” podcast. The duo discuss the importance of leveraging on the success of the FIFA Women’s World Cup; the $200 million dollar funding from Australia’s government into women’s sports;...