Back in 2012, Musa Kalenga was voted as one of the Top 200 Young South Africans by the Mail & Guardian, and for good reason. Musa is a talented digital specialist, marketing maven, author, former Group Head of Digital Marketing at Nedbank, former Africa Client Partner at Facebook, current Head of Brand at IAB South Africa, and Founder and CEO of a new adtech startup called Microtising. His professional business experience spans over twelve years and includes building his first company from zero to R6,5 million in turnover by the age of 26. Throughout his career, Musa has consistently done impressive work for foreign governments and multi-national companies-- assisting them to leverage digital innovation to advance their organisational objectives. In this chat with Andile Masuku, Musa shares loads of insights on starting up in Africa and talks about the challenges of navigating Africa's corporate digital scene.