Discover what it takes to be successful in the fashion industry! Neema takes us into the world of fashion and her journey to the point where she launched her own company, Walove by Design. Her clothing line aims to empower women by assisting in the formation of a sisterhood centered on appreciation for women and their contributions. She draws attention to the difficulties faced in Kenyan and other African households where creative industries, such as fashion, are considered more as hobbies than as jobs that "put food on the table." She explores Taita beading tradition because it served as a major source of inspiration for her designs that reveal the creative process. This is the sixth episode under the ‘Shifting Narratives’ program supported by the British Council SSA Arts. *For the best experience, please use a headset/earphones. IG & Twitter: @walovebydesign LinkedIn: https://www.linkedin.com/in/neema-walove Music by: Ngalah Oreyo (@ngalah_oreyo) and Mercy Barno (@merc.b_) For the full episode transcript: https://www.afrika.design/neema-walove