Why is it important to export Africa to the world? Hicham Lahlou is a brilliant Moroccan designer and artist who effortlessly combines tradition, modernity, and aesthetics in his mesmerizing works. He is the founder of Africa Design Award, Africa Design Days and Special Envoy & Regional Advisor for Mena Regions & Africa of the World Design Organization. Hicham’s work transcends boundaries, captivating audiences with his thought-provoking art installations and exhibitions. His vast African heritage serves as his source of inspiration. He highlights the importance of introducing the world to Africa, our concepts, and our creations. He goes on to emphasize the value of networking to discover people who will give you the opportunity to demonstrate your abilities. He encourages us to bond and help one another as Africans. He invites us to explore the transforming potential of African design and to embrace our individual artistic inclinations. Hicham Lahlou is a remarkable designer whose creations continue to transform how we view African art, culture, and design. Tune in to find out how we can grow African design beyond our borders! This is the eighth episode under the ‘Shifting Narratives’ program supported by the British Council SSA Arts. *For the best experience, please use a headset/earphones. IG & Twitter: @hichamlahloudesigner Website: https://www.hichamlahlou.com LinkedIn: https://www.linkedin.com/in/hicham-lahlou African Generation: The Power of Design: African Generation - version anglaise: The power of Design Music by: Ngalah Oreyo (@ngalah_oreyo) and Mercy Barno (@merc.b_) For the full episode transcript: https://www.afrika.design/hicham-lahlou