This week, we are thrilled to welcome Jonathan Kasumba, an automotive designer, and the visionary behind the African Automotive Design Association. His mission is to shape the automotive design industry with a distinctive African identity. During our conversation, he delves into the intricate process that paves the way for a car to become a reality in the production world. Jonathan sheds light on the exciting developments happening across the continent, highlighting notable players like Kiira Motors in Uganda, BRANDT Automotive in South Africa, and the local gem, Mobius Motors in Kenya. He passionately discusses the vast opportunities for car ownership in Africa and emphasizes the importance of setting our own standards, custom-tailored to the continent's unique needs. As we delve deeper, we discover that automotive designers in Africa are embracing innovation. They're not solely fixated on traditional Internal Combustion Engines (ICE) but are also exploring electric and hydrogen solutions. Join us to explore the future of automotive design on the African landscape! This is the sixteenth episode under the ‘Shifting Narratives’ program supported by the British Council SSA Arts. *For the best experience, please use a headset/earphones. Blog: http://jonathan-kasumba.blogspot.com LinkedIn: https://www.linkedin.com/in/jonathan-kasumba Music by: Ngalah Oreyo (@ngalah_oreyo) and Mercy Barno (@merc.b_) For the full episode transcript: https://www.afrika.design/jonathan-kasumba