How do you take your business idea to market? In this episode, we congratulate one of the winners of the What Design Can Do: Make it Circular challenge—Rethread Africa; who are developing the technology to turn agricultural waste into biodegradable textile fabric. In November 2022, a group of university students came together to change the world. Charles Oyamo and Mitesh Varsani from Rethread join us to share their experience, goals, and the challenges they faced along the way. Their strategy involves working with using existing materials and resources in order to free up more land for food production and by extension reducing the reliance on unsustainable synthetics. We are also joined by Benjamin Barwa— a project management and SME advisory expert, who shares insights on how to get ideas and concepts to market. His mission is to assist start-ups such as Rethread Africa to flourish and understand the commercial landscape which is often lacking among entrepreneurs. Are you looking to start your own business? This is the 18th episode under the ‘Shifting Narratives’ program supported by the British Council SSA Arts. *For the best experience, please use a headset/earphones. Rethread Africa Website: https://rethread.africa Kenya Climate Innovation Center (KCIC) Website: https://www.kenyacic.org What Design Can Do (WDCD) Website: https://www.whatdesigncando.com LinkedIn: Charles Oyamo                  Mitesh Varsani                  Benjamin Barwa Music by: Ngalah Oreyo (@ngalah_oreyo) and Mercy Barno (@merc.b_) For the full episode transcript: https://www.afrika.design/wdcd-rethread-africa