Andrew and Vieves consider the relative merits of boredom as a marketing strategy, with ads for everything from banks to… well, a lot of banks. Plus, one Ad Councilor wound up in a catch-and-release situation thanks to a campaign that took a nosedive. Here are links to the ads we talked about in this week’s show: PNC Bank: “Brilliantly Boring” https://youtu.be/juvLSkoci_8?si=z7CiWwJloeeu-7nx Wealthsimple: “Boxing” https://youtu.be/5vOSNkUx1kM?si=9DjtsRaA7zUqPB48 Wealthsimple: “Boring” (ft. Nicholas Braun) https://www.youtube.com/watch?v=rXsz9T-Un2c Wealthsimple: “Notorious BIG” (ft. Nicholas Braun) https://youtu.be/77VdSXThiZs?si=HgM8TN4fMvbjO557 Citi Card: “Who’s Boring Now” https://www.youtube.com/watch?v=galAJz6FXXQ Nike: “Bo’s Boring” (1993) https://youtu.be/CS780VN9vu8?si=KU_WgiRsxobxiHK1 LL Flooring TV Spot, 'Stop Boring Flooring: Viola' https://www.ispot.tv/ad/bfgV/ll-flooring-stop-boring-flooring-viola LL Flooring TV Spot, 'All the Answers: Stop Boring Flooring' https://www.ispot.tv/ad/bTnK/ll-flooring-all-the-answers-stop-boring-flooring Allstate Motorcycle TV Spot, 'Boring' https://www.ispot.tv/ad/7Gaz/allstate-motorcycle-boring Comfort Fragrance Burst - “Boring, OR” https://www.youtube.com/watch?v=uxWY7eJbANg Mennen Skin Bracer - “Hits You Just Right https://youtu.be/j3n-P0vrdZU?si=cWk6wY7ZnQju_D5Y